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Frequently asked Questions (FAQ)

What is Search Engine Optimization (SEO, also known as natural optimization)?

The process of increasing the number of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Online competition is continually increasing and as a result, driving traffic to websites has become more difficult, especially when the primary focus is to increase sales through an online store. Search engine marketing refers to the process of increasing traffic to a website to improve sales and brand awareness. Search engine optimization (SEO) is considered a category under search engine marketing. SEO refers to the method of creating a quality site for search engines to find and rank higher on their results list. In the past this has been completed by consultants and has cost a significant amount of money as it is a labor intensive process. SEO helps to ensure that your site is noticed by a search engine and improves your chances of the site being listed in the results of search queries.

Why do I need EasySiteOptimizer?
When using an automated SEO tool such as EasySiteOptimizer, optimizing a site becomes a quick, easy and inexpensive way to generate new business. To create a strong online presence a site needs to have the highest possible search engine ranking when keywords that relate to a site are used for searching.

How does EasySiteOptimizer work?
The search systems send out ‘searchbots’ that go to the sites, much like anyone browsing the web would. Depending on the ease of a site, they will read the content and then follow the links to create a repository of information about the pages on the site. This is what the search engines will use to determine where a site will appear on the search engine results page when they are queried. The search engine can then present the information in any form they wish. This is why search engines do not return identical results all the time, because they have done their own manipulation of the raw search system data.

Can I just use popular words to get people to come to my site?
No, words in content and Meta tags must relate to the site’s core business. If they do not, search engines will blacklist the site and it will not show up on any search engine rankings.

How do I know which words to use?
Begin by brainstorming a list of words that relate to your business. For instance, if a business is photograph reprints then words like pictures, photographs, reprints, printing, photos etc. are suitable. EasySiteOptimizer allows users to take it one step further making it much easier. Simply type in a keyword and let the generator do all the work — providing a list of applicable words already producing top-ranking results on search engines.

I have heard of natural and paid rankings. What is the difference?
A natural ranking is created by the ‘searchbots’ reading a website, ranking it and displaying the link on its results list. The paid rankings or pay-per-click (PPC) are the results that businesses pay for by bidding on certain keywords.

How will EasySiteOptimizer help drive traffic to a site?
EasySiteOptimizer has been created to automate a labor intensive process. By creating keyword-rich content that applies to a specific business, the ‘searchbot’ will be able to easily read and identify the website. By submitting a site to popular search engines and creating Meta tags the searchbot can read and index the site — this creates a higher quality website that will have increased search engine rankings. Internet users tend to click on the first page of results and are even more likely to view those ‘above the fold.’ Above the fold refers to results that appear on the first top of the page that can be viewed without having to scroll down. The higher a site is placed on the results list, the more likely the site will be visited. EasySiteOptimizer helps enable users to make sure their website

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